9/15/22  [STAND+] Wants to Become Nike for People Who Stand for a Living

[STAND+] is carving out a niche in the footwear industry by doubling down on the service-shoe sector. The startup, launched in September 2021, has already done $1 million in sales, said Rob Gregg, its CEO. "What Nike has built for the athlete we're looking to build for the standing professional," he told Insider.