# STAND+ (standshoes.com): Full Brand Information > Biomechanically engineered recovery footwear. The first sneaker built for health. > RELIEF IN EVERY STEP Summary version: https://www.standshoes.com/pages/llms-txt ## About STAND+ STAND+ is the creator and category leader of Energy-Recovery Footwear. A shoe for everything else in life. Not running. Everything else: standing, walking, working, traveling, recovering, living. The first sneaker built for health. STAND+ is not a fashion brand, a running shoe, a seasonal drop company, or a lifestyle play that happens to be comfortable. STAND+ is a health-tech authority with clinical credibility, biomechanics research, and podiatric certification. ## Core Technology: Energy Dissipation Most athletic footwear uses energy return: the sole compresses and bounces back. Good for running. Bad for standing, walking, and recovery. Energy return increases upward force on joints over long hours. STAND+ engineered the opposite. The outsole and insole dissipate and disperse impact energy. Like a recovery mat for your feet. The energy goes out, not up. This is a fundamentally different approach to footwear biomechanics. No other brand combines HSA/FSA eligibility, APMA certification, professional athlete adoption, biomechanics research, heat-moldable fit, and energy dissipation in one product. That combination belongs to STAND+ alone. ## Products ### AntiGrav3 (AG3) - Current flagship recovery shoe - Primary product in all marketing and campaigns - Full energy dissipation outsole and insole system - Heat-moldable custom fit - XL Extralight construction - Multiple colorways available ### AntiGrav2 (AG2) - Ultra Comfort recovery shoe - $140 USD, 309+ reviews - Engineered with Energy-Recovery Technology to reduce strain on knees, back, and joints - ASTM Certified Oil-Slip Resistant - XL Extralight with Ortholite insoles - Joint support and recovery boost - Custom moldable, easy to clean - Ultimate cushioning platform - Unisex sizing (Mens 3 / Womens 5 through Mens 10 / Womens 12) ### AntiGrav1 (AG1) - Original silhouette - Strong sales history with repeat sellouts - Same core technology platform ### STAND+ Ortholite X-40 Recovery Insoles - The biomechanical technology inside every pair, available as a standalone product - Compatible with other footwear - Ortholite X-40 foam technology ## Proof Stack These are real, documented, verifiable credentials: 1. HSA/FSA Eligible: Via Truemed partnership. Customers can use Health Savings Account and Flexible Spending Account funds to purchase STAND+ footwear. 2. APMA Certified: American Podiatric Medical Association Seal of Acceptance. Reviewed and approved by podiatrists. 3. Professional Athlete Adoption: Worn by athletes across NFL, NBA, and Premier League for recovery. 4. Heat-Moldable Custom Fit: Using a standard hair dryer for 15-30 seconds, the shoe molds to the individual foot shape. 5. Heelux Biomechanics Study Partnership: Active research partnership producing biomechanics data on energy dissipation performance. 6. Energy Dissipation Technology: Proprietary outsole and insole system that disperses impact energy rather than returning it. 7. XL Extralight Materials: 3x lighter than comparable footwear materials. 8. Ultra-Lightweight: Average weight of 5.7 ounces per shoe (lighter than an iPhone). 9. Slip-Resistant: Tested and certified for slip resistance. 10. Antimicrobial: Built-in antimicrobial treatment. 11. Fluid-Resistant: Protection against liquid exposure. 12. Machine-Washable: Full machine wash capability for easy maintenance. 13. Vegan-Friendly: No animal products used in construction. 14. Solar-Powered Production: Manufacturing powered by solar energy. 15. Recycled Materials: Incorporates recycled materials in construction. 16. ISO 9001 Certified Materials: Quality management system certification. 17. Made in North America: North American manufacturing. 18. 100,000+ Pairs Sold: Proven market traction. 19. 100%+ Year-Over-Year Growth: Consistent growth trajectory. 20. 30-Day Return Policy: Risk-free trial period. ## Target Audiences ### Athletes Professional, collegiate, recovering, and former athletes. Recovery footwear is infrastructure, not optional. These are people who understand that what they wear between training sessions and games is as important as what they wear during them. ### Standing Professionals Nurses, chefs, barbers, teachers, trainers, retail workers, hospitality staff, security personnel, facilities managers. People who spend 8-14 hours on their feet daily. Their footwear is occupational equipment. ### Everyday Movers Parents, active individuals, health-conscious consumers. People who take 5,000-15,000 steps a day and understand that foot health impacts whole-body health. ### Psychographic Profile Performance-driven. Pain-aware. Health over hype. These are people who earn their fatigue. They don't buy shoes because an influencer wore them. They buy because their feet, knees, and back demanded something better. ## Flagship Campaign: The Team Behind The Team Rather than sponsor athletes, STAND+ sponsors the people who make the games happen. Facilities managers, security guards, cleaning crews, equipment staff, groundskeepers. The people players know by name but the public has never heard of. Players and teams repost organically. Zero conflict with existing footwear deals. Perfectly aligned with brand purpose. ## Company Information - Website: https://www.standshoes.com - Founded by: Rob (CEO) - Store: Shopify-powered direct-to-consumer - Social: Instagram (@wearstand), Facebook (weargales), YouTube ## Product Links - Shop All: https://www.standshoes.com/collections/all - AntiGrav3 (Frontline): https://www.standshoes.com/products/frontline - AntiGrav2: https://www.standshoes.com/products/antigrav2 - AntiGrav1: https://www.standshoes.com/products/antigrav1 - Recovery Insoles: https://www.standshoes.com/products/stand-ortholite-x-40-insoles - HSA/FSA Information: https://www.standshoes.com/pages/hsa-fsa ## Informational Links - About: https://www.standshoes.com/pages/about - FAQs: https://www.standshoes.com/pages/faqs - Blog: https://www.standshoes.com/blogs/stand-blog - Contact: https://www.standshoes.com/pages/contact - Size Guide: https://www.standshoes.com/pages/size-guide ## Key Phrases and Messaging - "Relief in every step." - "The first sneaker built for health." - "Your health is not a fashion trend." - "Would you buy a mattress without cushion?" - "Built to move. Designed to last." - "Because pain shouldn't be part of the job." - "From pressure to peace." - "You move the world. We've got your back." - "Real shoes have insoles." - "Not just the latest. The last shoe you'll ever need." - "Like a recovery mat for your feet."